Privacy Policy

1. Introduction

Welcome to TroponinIQ. This Privacy Policy explains how JJH Enterprises, LLC ("Company," "we," "us," or "our") collects, uses, stores, shares, and protects your personal information when you use the TroponinIQ platform, website (troponiniq.com), and related services (collectively, the "Platform").

TroponinIQ is an AI-powered coaching platform for bodybuilding, nutrition, blood work analysis, and competition preparation. Because our Platform handles health-related data that you voluntarily provide, we take your privacy seriously and are committed to protecting your information.

By accessing or using the Platform, you agree to the practices described in this Privacy Policy. If you do not agree, please do not use the Platform.

2. Information We Collect

2.1 Information You Provide Directly

When you create an account, subscribe to our services, or interact with the Platform, you may provide:

• Account information: name, email address, username, and password.
• Payment information: credit card details, billing address (processed through Stripe - we do not store full card numbers).
• Health and fitness data: training logs, nutrition data, blood work results, body measurements, competition prep details, and related health information.
• AI conversation history: your interactions with our AI coaching system.
• Communications: messages you send to our support team or through the Platform.

2.2 Information Collected Automatically

When you use the Platform, we automatically collect:

• Device and browser information (type, operating system, browser version).
• IP address and approximate location.
• Usage data (pages visited, features used, time spent on the Platform).
• Cookies and similar tracking technologies (see Section 8).

2.3 Information from Third Parties

We may receive information from third-party services you connect to your account, such as Shopify for store integration, or from payment processors like Stripe.

3. How We Use Your Information

We use the information we collect to:

• Provide, maintain, and improve the Platform and our AI coaching services.
• Personalize your AI coaching experience based on your health and fitness data.
• Process payments and manage your subscription.
• Communicate with you about your account, updates, and promotional offers (with your consent).
• Analyze usage patterns to improve our AI models and Platform features.
• Comply with legal obligations and enforce our Terms of Service.
• Protect the security and integrity of the Platform.

4. Health-Related Data

TroponinIQ collects and processes health-related data that you voluntarily provide, including blood work results, body measurements, nutrition logs, and training data. This data is used exclusively to power your personalized AI coaching experience.

Important: We are not a healthcare provider, and the information provided by our Platform does not constitute medical advice. All health-related content is for educational and informational purposes only. We do not share your health data with third parties for their own marketing or commercial purposes. Your health data is never sold.

5. How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

Service Providers

We share data with trusted third-party service providers who help us operate the Platform, including:

• Stripe - payment processing
• Google Analytics - website analytics and usage tracking
• Facebook Pixel - advertising measurement and optimization
• ElevenLabs - voice generation services
• Shopify - store and e-commerce integration

Legal Requirements: We may disclose your information if required by law, regulation, legal process, or governmental request.

Business Transfers: If JJH Enterprises, LLC is involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will notify you of any such change.

With Your Consent: We may share information when you give us explicit permission to do so.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you services. Specifically:

• Account information is retained for the duration of your account plus 30 days after deletion request.
• Health and fitness data is retained for the duration of your account and deleted upon account closure (subject to any legal retention requirements).
• AI conversation history is retained for the duration of your account to maintain coaching continuity.
• Payment records are retained for 7 years as required by tax and financial regulations.
• Anonymized and aggregated data may be retained indefinitely for analytics and Platform improvement.

7. Your Rights and Choices

7.1 General Rights (All Users)

Regardless of where you live, you have the right to:

• Access the personal information we hold about you.
• Correct inaccurate personal information.
• Request deletion of your personal information.
• Export your data in a portable format.
• Opt out of marketing communications at any time.

To exercise any of these rights, contact us at support@troponiniq.com. We will respond to your request within 30 days.

7.2 Rights for EEA Residents - GDPR

If you are located in the EEA, you have additional rights under the General Data Protection Regulation (GDPR):

• Right to restrict processing of your personal data.
• Right to object to processing based on legitimate interests.
• Right to data portability.
• Right to withdraw consent at any time (without affecting the lawfulness of processing before withdrawal).
• Right to lodge a complaint with your local data protection authority.

Legal Bases for Processing: We process your personal data based on: (a) your consent (e.g., when you provide health data); (b) performance of our contract with you (e.g., providing coaching services); (c) our legitimate interests (e.g., improving the Platform); and (d) compliance with legal obligations.

7.3 Rights for California Residents - CCPA/CPRA

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA):

• Right to Know: categories and specific pieces of personal information collected about you.
• Right to Delete: request deletion of your personal information.
• Right to Correct: request correction of inaccurate personal information.
• Right to Opt Out of Sale: we do not sell your personal information.
• Right to Limit Use of Sensitive Personal Information: limit how we use sensitive personal information (including health data).
• Right to Non-Discrimination for exercising your CCPA rights.

To submit a CCPA request, email support@troponiniq.com with the subject line "CCPA Request." We will verify your identity before processing your request and respond within 45 days.

8. Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve the Platform.

Essential Cookies: Required for the Platform to function properly (e.g., session management, authentication). These cannot be disabled.

Analytics Cookies: Google Analytics helps us understand how users interact with the Platform so we can improve the experience. You can opt out of Google Analytics by installing the Google Analytics Opt-Out Browser Add-on.

Advertising Cookies: Facebook Pixel helps us measure the effectiveness of our advertising and deliver relevant ads. You can manage your Facebook ad preferences through your Facebook account settings.

You can control cookies through your browser settings. Disabling certain cookies may limit your ability to use some features of the Platform.

9. Data Security

We implement industry-standard technical and organizational measures to protect your personal information, including:

• Encryption of data in transit (TLS/SSL) and at rest.
• Secure payment processing through Stripe (PCI-DSS compliant).
• Access controls and authentication requirements.
• Regular security reviews and updates.

However, no method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

10. International Data Transfers

The Platform is operated from the United States. If you are accessing the Platform from outside the United States, your information will be transferred to, stored, and processed in the United States. By using the Platform, you consent to this transfer. For EEA residents, we rely on Standard Contractual Clauses and your explicit consent as the legal basis for such transfers.

11. Children's Privacy

The Platform is not intended for anyone under the age of 18. We do not knowingly collect personal information from individuals under 18. If we learn that we have collected information from a person under 18, we will delete that information promptly. If you believe a minor has provided us with personal information, please contact us at support@troponiniq.com.

12. Third-Party Links and Services

The Platform may contain links to third-party websites or services. We are not responsible for the privacy practices or content of those third parties. We encourage you to read the privacy policies of any third-party services you interact with.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will notify you by email or by posting a prominent notice on the Platform. The "Last Updated" date at the top of this policy indicates when it was most recently revised. Your continued use of the Platform after changes are posted constitutes your acceptance of the updated policy.

14. Contact Us

If you have questions about this Privacy Policy, your personal data, or wish to exercise any of your rights, please contact us:

JJH Enterprises, LLC

Attn: Privacy - TroponinIQ

Richland, MI

Email: support@troponiniq.com